Four industry experts will discuss effective marketing strategies for reaching supply chain executives. They emphasize understanding and aligning with the target audience to create attractive brands, focusing on the “five pillars” of supply chain marketing:

• Branding
• Online strategy and SEO
• Content development
• Lead Generation.
• Public relations and Editorial

Each panelist will share insights on:

• How to communicate effectively, build trust, and establish long-term relationships by demonstrating a deep understanding of supply chain buyers’ needs, values, and culture.
• An understanding of the challenges of balancing cost considerations with brand reputation and reliability.
• Valuable strategies for engaging supply chain executives and establishing brands as trusted partners in the industry.