Let’s face it: most trade shows underperform-and it’s not because the shows are bad. It’s because the strategy is broken.

Too many marketers still treat events like it’s 2015: 10% prep, 80% booth time, and maybe 10% post-show follow-up. Then they wonder why pipeline stalls, meetings go nowhere, and execs start questioning the spend.

This webinar is your no-BS reset.

We’re unpacking the uncomfortable truth: most supply chain and automation marketers know they should invest more in pre-show planning and post-show engagement-but they don’t. Whether it’s lack of experience, unclear handoffs, disjointed sales alignment, or just falling into lazy habits, the result is the same: missed revenue.

You’ll learn how flipping your event strategy to 40/20/40 (pre/during/post) can change the game. 

What you will take away:

1. The biggest mindset shift that transformed our event ROI
2. Why post-show is not a follow-up-it’s the main event
3. How to align BDRs, AEs, and execs before the show starts
4. What’s working now to pre-book meetings that actually convert
5. The tradeshow mistake too many marketers still make-and how to fix it

If your goal is closed-won revenue, not just photos of a packed booth, this session is for you.

It’s time to stop just “doing shows” and start building a pipeline that performs.