Are YOU the first one they think of when they need your product or service?

Is your company the sought after and the go-to expert in your industry?

If no one knows about you, how can you grow your business to the level and success you want? You’re established in your business.

NOW IT’S TIME TO BE KNOWN FOR IT!

This workshop shows you how to get the visibility and credibility you deserve and take you and your business from established to known®.

What you will learn and takeaway:

1. How to make you and/or your business newsworthy. We will go over both evergreen topics that can be pitched each month and then “newsjacking” which creates urgency and allows for the immediate yes from the media.
2. How to create great hooks so your pitch gets read. This is 80% of the process and one most people ignore. If you can’t “hook” the journalist in from the subject line, they might never read your pitch, and you’ll never get the yes.
3. Who to pitch. Finding the right journalist is critical to having your story told. Attendees will learn resources that are available (at no charge) to find these journalists, so they have an active list of applicable journalists to pitch to.