
episode 2 of 3
Why you weren’t in the media last year but your competitor was?
WEBINAR
Wed, Feb 5, 2025 at 11AM ET
In today’s competitive marketplace, being featured in the media is not just a bonus—it’s a business necessity. Yet, many companies in the supply chain industry miss out on valuable media opportunities while their competitors steal the spotlight.
In this engaging and actionable one-hour training, PR Strategist Christina Daves will reveal the key reasons your business wasn’t in the media last year and provide a clear roadmap to ensure you dominate the headlines moving forward. From crafting compelling stories to connecting with the right journalists, Christina will demystify the media process and empower you with insider strategies to elevate your visibility and position your brand as an industry leader.
Through real-world examples and practical exercises, attendees will learn how to identify newsworthy angles that resonate with journalists and audiences alike. Christina will share her proven Get PR Famous Formula, breaking down the step-by-step tactics to secure consistent, free publicity that drives business results. By the end of the session, you’ll leave with actionable tools to not only get noticed by the media but to also leverage that coverage for sustained growth and credibility in the supply chain space. Whether you’re new to PR or looking to refine your approach, this training will transform your media strategy and set your business apart from the competition.
What you will take away:
- What makes a newsworthy story
- How to get a journalist excited about your story
- How to find the right journalist to pitch

Christina Daves
PR Strategist
PR for Anyone
