Digital Advertising Media Specifications

SupplyChainBrain.com offers a variety of digital advertising opportunities designed to deliver consistent visibility and targeted engagement across supply chain–focused content. All creative materials must adhere to the specifications outlined below.

Run-of-Site (ROS) Display Advertising

Run-of-Site (ROS) advertising provides broad exposure across SupplyChainBrain.com. Banner placements rotate across eligible site pages.

Leaderboard Banners

  • Ad Size: 728 x 90 pixels

  • Maximum Units: Up to two (2)

  • Placement: May be placed sequentially down the page

  • Labeling Requirements:

    • 728×90-1

    • 728×90-2

Medium Rectangle Banners

  • Ad Size: 300 x 250 pixels

  • Maximum Units: Up to four (4)

  • Placement: May be placed sequentially down the page

  • Labeling Requirements:

    • 300×250-1

    • 300×250-2

    • 300×250-3

    • 300×250-4

Creative Specifications (Applies to All ROS Banners)

  • Maximum File Size: 200 KB per banner

  • File Formats: JPG, GIF, PNG

  • Animation: Allowed; may loop indefinitely (“forever”)

Channel Sponsorship Package

Channel Sponsorships provide premium visibility by highlighting advertiser branding and messaging within specific supply chain topic areas on SupplyChainBrain.com.

Included Display Advertising

Channel Sponsorship packages include the same banner inventory and specifications as Run-of-Site advertising:

Leaderboard Banners

  • Ad Size: 728 x 90 pixels

  • Maximum Units: Up to two (2)

  • Placement: Sequential placement permitted

  • Labeling:

    • 728×90-1

    • 728×90-2

Medium Rectangle Banners

  • Ad Size: 300 x 250 pixels

  • Maximum Units: Up to four (4)

  • Placement: Sequential placement permitted

  • Labeling:

    • 300×250-1

    • 300×250-2

    • 300×250-3

    • 300×250-4

Logo Requirements (Required for Channel Sponsorship)

Advertisers must also provide company logo assets for use within sponsored channel areas.

  • Standard Company Logo

    • High-quality, standard format (JPG, PNG, or SVG)

    • White background required

  • Small Logo

    • Size: 90 x 90 pixels

    • White background required

Creative Specifications (Applies to All Channel Sponsorship Banners)

  • Maximum File Size: 200 KB per banner

  • File Formats: JPG, GIF, PNG

  • Animation: Allowed; may loop indefinitely

Sponsored Email Advertising

Advertisers may sponsor SupplyChainBrain.com email communications to reach an engaged subscriber audience.

Standard Sponsored Emails

  • Ad Size: 728 x 90 pixels

  • Ad Zones: Three (3) available per email

  • Placement: Ad zones may be ordered sequentially within the email

White Paper Newsletters

  • Ad Size: 728 x 90 pixels

  • Ad Zones: Two (2) available per email

Email Creative Specifications

  • Maximum File Size: 200 KB per banner

  • File Formats: JPG, GIF, PNG

  • Animation: Allowed; may loop indefinitely

General Creative Guidelines

  • All files must be clearly labeled according to placement requirements.

  • Creative must adhere to standard digital advertising best practices.

  • SupplyChainBrain.com reserves the right to reject or request revisions to any creative that does not meet these specifications.

HTML5 & Third-Party Ad Serving Specifications

SupplyChainBrain.com supports HTML5 creative and third-party ad serving for only display advertising, subject to the specifications below.

HTML5 Creative Requirements

  • Supported Sizes:

    • 728 x 90 (Leaderboard)

    • 300 x 250 (Medium Rectangle)

  • Maximum File Size:

    • 200 KB total (includes all assets: HTML, CSS, JavaScript, images)

  • File Delivery:

    • ZIP file containing all creative assets

    • One primary HTML file (e.g., index.html)

    • All assets must be relative paths (no local file references)

  • Animation:

    • Allowed

    • May loop indefinitely (“forever”)

    • No audio unless user-initiated

  • Click-Throughs:

    • Must use a standard click-tag variable

    • Click behavior must open in a new browser tab/window

Standard click-tag example:

var clickTag = "https://www.example.com";

Third-Party Ad Serving

SupplyChainBrain.com accepts third-party served tags from major ad-serving platforms.

Accepted Vendors

  • Google Campaign Manager (DCM)

  • Sizmek

  • Adform

  • Other standard IAB-compliant platforms (subject to approval)

Tag Requirements

  • Tag Type: JavaScript (preferred)

  • Backup Image: Required for each placement

  • SSL Compliance: All tags must be HTTPS-secure

  • No Auto-Redirects or Expanding Units

  • No Pop-Ups or Pop-Unders

Third-Party File & Behavior Limits

  • Initial Load: Must comply with 200 KB file size limit

  • Polite Load: Any additional assets must load only after page content

  • CPU Usage: Creative must not negatively impact page performance

  • Data Collection: Must comply with all applicable privacy regulations

Labeling Requirements (Applies to HTML5 & Third-Party Tags)

All creative files and tags must be clearly labeled to match placement positions:

728 x 90

  • 728×90-1

  • 728×90-2

300 x 250

  • 300×250-1

  • 300×250-2

  • 300×250-3

  • 300×250-4

Testing & Submission

  • All HTML5 and third-party tags are subject to testing prior to launch.

  • SupplyChainBrain.com reserves the right to request revisions to ensure:

    • Performance standards are met

    • Creative adheres to size and behavior requirements

    • User experience is not disrupted

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