SupplyChainBrain, the foremost authority in the supply chain industry since its inception in 1996, is proud to provide our advertisers with the marketing advantage of SupplyChainBrain Media: a direct-to-source media company specializing in marketing solutions for the supply chain industry.
With a comprehensive suite of services and unparalleled industry expertise, SupplyChainBrain Media empowers advertisers across the supply chain spectrum with innovative marketing solutions via a powerful platform that delivers affordable, rapid, and impactful programs.
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Editorial/PR (“earned media”)
Upcoming Webinars
episode 1 of 3
LEAD GEN 2025 – Content Marketing Mirrors the Supply Chain
WEBINAR
Tue, Jan 14, 2025 at 11AM ET
Standing out in today’s highly competitive and connected marketplace requires a marketing strategy based on the “Attract – Connect – Convert” framework, emphasizing how brands can build meaningful relationships utilizing today’s digital landscape. Learn how a strong content strategy mirrors a traditional Supply Chain: Turning raw ideas into impactful content that drives business growth and fosters long-term relationships. Beginning with Raw Materials, through Manufacturing, Quality Control and Logistics and Warehousing. We will dive into the 3 primary needs for content: Education & Credibility, Leads & Acquisition, and Retention & Loyalty. By implementing a content marketing strategy, supply chain companies can not only drive visibility but also influence industry conversations and position themselves as a leader. When you have the right message delivered at the right place and the right time, content marketing provides a vital connection between supply chain businesses and their clients, leading to stronger partnerships and sustained success.
What you will learn and takeaway:
- How to use content to attract, connect, and convert prospects
- Learn the 3 types of content to create (utilizing supply chain topics that are relevant)
- See how to leverage content to stand out and shape the narrative about your industry and expertise
Melissa Taylor
Founder
RodgerandMelissa.com