SupplyChainBrain, the foremost authority in the supply chain industry since its inception in 1996, is proud to provide our advertisers with the marketing advantage of SupplyChainBrain Media: a direct-to-source media company specializing in marketing solutions for the supply chain industry.

With a comprehensive suite of services and unparalleled industry expertise, SupplyChainBrain Media empowers advertisers across the supply chain spectrum with innovative marketing solutions via a powerful platform that delivers affordable, rapid, and impactful programs.

Power up your advertising results

Schedule a brief, in-person meeting with a dedicated SupplyChainBrain Media expert — and power up your advertising results.

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SupplyChainBrain Media’s results-oriented approach revolves around “The Five Rings,” representing key pillars of a successful marketing program.  
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BRANDING
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CONTENT DEVELOPMENT
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SEO
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LEAD GENERATION
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Editorial/PR (“earned media”)

Powerful interrelationships of Branding, Content Development, Lead Generation, SEO, and Editorial/PR (“earned media”) revolutionizes marketing campaigns. 

Upcoming Webinars

episode 1 of 3

LEAD GEN 2025 – Content Marketing Mirrors the Supply Chain

WEBINAR

Tue, Jan 14, 2025 at 11AM ET

Standing out in today’s highly competitive and connected marketplace requires a marketing strategy based on the “Attract – Connect – Convert” framework, emphasizing how brands can build meaningful relationships utilizing today’s digital landscape. Learn how a strong content strategy mirrors a traditional Supply Chain: Turning raw ideas into impactful content that drives business growth and fosters long-term relationships. Beginning with Raw Materials, through Manufacturing, Quality Control and Logistics and Warehousing. We will dive into the 3 primary needs for content: Education & Credibility, Leads & Acquisition, and Retention & Loyalty. By implementing a content marketing strategy, supply chain companies can not only drive visibility but also influence industry conversations and position themselves as a leader. When you have the right message delivered at the right place and the right time, content marketing provides a vital connection between supply chain businesses and their clients, leading to stronger partnerships and sustained success.

 

What you will learn and takeaway:

  1. How to use content to attract, connect, and convert prospects
  2. Learn the 3 types of content to create (utilizing supply chain topics that are relevant)
  3. See how to leverage content to stand out and shape the narrative about your industry and expertise
Bill McCoy

Melissa Taylor

Founder
RodgerandMelissa.com

On-Demand Webinars