Your online presence is vital to your business success. It impacts not only your marketing but also your sales, recruiting, trade show effectiveness, business opportunities, and partnerships. Your online presence defines how people see your business and how you bring your brand to life.

In this session, you’ll discover how supply chain businesses use their online presence to their advantage. Learn the key online touchpoints that are vital to building your online brand. Discover how others perceive your business and your online presence’s impact on your overall marketing efforts.

Takeaways:

1. The importance of brand and how to build a powerful brand
2. How to evaluate your current online presence
3. Key touchpoints to grow your online presence
4. How SEO, Reputation Management, SEM, Websites, Reviews, PR, social media, and more play into your online reputation
5. How to connect your online reputation to the rest of your marketing efforts