EPISODE 16
Beyond Trade Shows: The Media Move for 2026
Why the smartest supply chain brands are investing in real media—content, credibility, and connection—for 2026. When you hear persuasion and influence, what comes to mind? If it’s not media, it should be. In this powerful episode of The Supply Chain Marketing Show, host Ralph Henderson sits down with Brad Berger, President and Founder of SupplyChainBrain, to unpack how media has evolved from simple advertising into a game-changing differentiator for solution providers. Whether you’re planning your 2026 marketing budget or rethinking event spend, this conversation reveals why media isn’t just marketing—it’s your competitive edge.
Don’t Miss an Episode—Catch Up Now!
Dive into our previous episodes and sharpen your supply chain marketing expertise. Explore expert-led discussions on lead generation, branding, content strategy, SEO, digital tactics, and earned media—packed with practical insights you can apply right away.
