Where great supply chain stories are finally decanted.
A new limited series from SupplyChainBrain Media, pairing candid supply chain conversations with the ritual of wine.
Hosted by Bart A. De Muynck
Global supply chain thought leader | Wine enthusiast
Pull up a chair. Pour a glass.
Let’s talk supply chain — and let’s wine about it.
Why This Series?
Supply chains are complex, demanding, and constantly changing. But what we don’t talk about enough is experience – perspective, and hard-earned lessons learned over decades in the trenches.
What to Expect
- Career-defining moments from influential supply chain leaders
- Deep dives into topics like logistics, planning, procurement, and technology
- Candid, human conversations – not another dry webinar
- Favorite wines, the stories behind them, and a chance to win your own bottle!
Engage & Be Rewarded
Ask questions. Join the discussion.
The best audience question wins a bottle of wine.
When & Where
• Premiering March 26, 2026 at 4pm ET
• Quarterly limited series
Hans Moorlag
Director Logistics North America
Suntory
Thu, Sep 17, 2026 at 4pm ET
Navigating High-Spirits Logistics in the Era of the Great Reconfiguration
In this episode, we are uncorking the complex world of global beverage logistics alongside Hans Moorlag, Director of North America Transportation for the premier global spirits firm Suntory. In an era battered by logistics disruptions, geopolitical friction, and shifting consumer demands, traditional linear supply chains have become a structural liability. Surviving—and thriving—in this permanent state of The Great Reconfiguration requires a total architectural shift. Hans and Bart will dive into how a leading spirits enterprise manages premium, high-velocity distribution networks by moving past old legacy constraints.
Stay tuned for the live Q&A – the best audience question will win a free bottle of wine!
What you will take away:
We will explore how to apply the core pillars of the N.O.W. Philosophy:
- Networked Intelligence: Transitioning operations from siloed manual firefighting to an AI-enabled cognitive ecosystem.
2. Orchestrated Agility: Building the elastic infrastructure needed to pivot global operations and dynamic routing guides in hours, not months.
3. Wide-Angle Visibility: Eradicating deep blind spots across Tier-N suppliers to capture accurate, real-time cost-to-serve metrics.
Sponsored By
win this bottle of wine!
Château Lagrange,
Saint-Émilion,
Bordeaux, France
This is one of our Guest’s favorite wines.
Julia Bedanova
Chief Operating Officer
Million Dollar Baby
Amy Thorn
CEO of DBM Associates and Owner/Winemaker of Thorn Hill Winery
June 18, 2026 at 4pm ET
From Nursery to Network – Orchestrating Agility with Julia Bedanova
In this episode of Let’s Wine About Supply Chain, we pour a glass and dive deep into the career of Julia Bedanova, the Chief Operating Officer at Million Dollar Baby Co.
Julia shares her journey leading operations for a premier name in children’s furnishings and discusses the unique complexities of managing a high-growth manufacturing and retail brand in the era of the Great Reconfiguration.
What you will take away:
- The Transition from Scribe to Steward: A primary takeaway is the necessity of moving the workforce away from manual data entry and “firefighting” (Scribes) toward roles as “Stewards” who govern AI-driven systems and focus on strategic trade-off negotiations.
- The End of Deterministic Planning: The session highlights why legacy, deterministic systems that plan for “averages” are failing in 2026. The takeaway is the need for Probabilistic Reasoning—modeling a range of possibilities to thrive within uncertainty.
- Bridging the Data Readiness Gap: Audiences will understand the “intelligence vacuum” caused by the fact that only a small % of enterprise data is AI-ready. A key lesson is the mandate for Data Normalization to ensure AI initiatives actually scale.
- Human-Machine Augmentation: A critical lesson is that the future is about Augmentation, Not Replacement. Winning organizations will blend machine precision with human socio-emotional intelligence and strategic trade-off capabilities.
Sponsored By
Thorn Hill Vineyards Chardonnay
This is one of our Guest’s favorite wines.
Carl Mount
Chief Supply Chain Officer
Jack in the Box Inc.
This is one of our Guest’s favorite wines.
Doubleback Cabernet Sauvignon Walla Walla Valley, 2020.
Global Terroir & Global Tenders: Decanting the Modern Procurement Mix
Running a global supply chain is a lot like making a fine wine – it requires the right terroir, a perfect process, and the courage to handle disruptions like unexpected frost or shifting tariffs. In this inaugural episode of “Let’s Wine about Supply Chain,” host Bart A. De Muynck is joined by a visionary leader to explore how procurement has evolved into a complex, global balancing act.
Whether you are a seasoned supply chain pro or just a wine lover, grab your favorite bottle and join us for a full-bodied conversation on the future of procurement.
This episode is designed to provide actionable insights for procurement and supply chain leaders navigating the “proliferation” of the modern market.
• Mastering Sourcing Complexity
• Navigating Macro-Disruptors
• The Near-Shoring Advantage
• People over Platforms
• Continuous Learning
Sponsored By
