UPCOMING LEARNING JAMS
Episode 2 of 3
The Workforce Trends You Need to Embrace So You Don’t Fall Behind
Tue, Jul 7, 2026 at 11AM EST
AI experimentation is over. The teams pulling ahead are embedding AI into how they work, while others are still testing prompts.
Join AI-forward agency leader Leslie Carruthers as she reveals the five leadership decisions that separate AI-curious teams from AI-powered organizations. You’ll learn how to move beyond pilots, align your team around what drives growth, and lead with confidence in the AI era.
You’ll learn how to:
- Move from AI experimentation to measurable execution.
- Make the five strategic decisions that prepare your marketing team to scale.
- Focus AI efforts on visibility, pipeline, and revenue—not just efficiency.
- Build the leadership and culture needed for lasting adoption.
Stop experimenting. Start leading. Register now and leave with a clear action plan you can put to work immediately.
Episode 1 of 3
From Experimenting to Executing: The 5 Decisions AI-Ready Teams Must Make
Thu, Jul 9, 2026 at 9AM EST
Most B2B marketing teams are still experimenting with AI. The leaders pulling ahead are making strategic decisions that transform how their teams work, grow, and compete.
Join AI-forward agency leader Leslie Carruthers to learn the five leadership decisions that separate AI experimentation from real business impact. You’ll leave with a practical framework to accelerate adoption, align your team, and drive measurable growth.
Key takeaways:
- Move beyond AI pilots to scalable execution.
- Master the five strategic decisions every AI-ready marketing team must make.
- Shift your focus from productivity gains to visibility, pipeline, and revenue.
- Build the leadership and culture needed for lasting AI adoption.
- Walk away with a clear next step—and an invitation to continue the journey in a hands-on Lab session.
Ready to lead instead of experiment? Reserve your spot today.
Episode 2 of 3
HOW TO BUILD YOUR AI-ENABLED MARKETING TEAM: FROM JOB DESCRIPTION TO SCORECARD
WED, Jul 22, 2026 at 11AM EST
Today’s logistics marketers are expected to do more than create content. They need to leverage AI, align with sales and operations, and prove their impact on revenue.
Yet many companies are still hiring for an undefined “marketing generalist” role, leading to slow onboarding, unclear expectations, and missed results.
In this session, you’ll learn how to hire and onboard marketers who can deliver from day one with a practical framework built for today’s AI-enabled logistics teams.
You’ll walk away with:
- A ready-to-use logistics marketing job description for the AI era.
- A hiring scorecard with key competencies, proof points, and red flags.
- Clear 30/60/90-day KPIs to set expectations and measure success.
- Interview questions that reveal strategic thinking, writing ability, and data discipline.
- A practical AI governance checklist covering accuracy, compliance, approvals, and brand standards.
Stop hiring for yesterday’s role. Build the marketing team your business needs today. Register now.
