UPCOMING LEARNING JAMS
Episode 2 of 3
The Workforce Trends You Need to Embrace So You Don’t Fall Behind
Tue, Jul 7, 2026 at 11AM EST
AI experimentation is over. The teams pulling ahead are embedding AI into how they work, while others are still testing prompts.
Join AI-forward agency leader Leslie Carruthers as she reveals the five leadership decisions that separate AI-curious teams from AI-powered organizations. You’ll learn how to move beyond pilots, align your team around what drives growth, and lead with confidence in the AI era.
What you will take away:
- Move from AI experimentation to measurable execution.
- Make the five strategic decisions that prepare your marketing team to scale.
- Focus AI efforts on visibility, pipeline, and revenue—not just efficiency.
- Build the leadership and culture needed for lasting adoption.
Stop experimenting. Start leading. Register now and leave with a clear action plan you can put to work immediately.
Episode 1 of 3
From Experimenting to Executing: The 5 Decisions AI-Ready Teams Must Make
Thu, Jul 9, 2026 at 9AM EST
Most B2B marketing teams are still experimenting with AI. The leaders pulling ahead are making strategic decisions that transform how their teams work, grow, and compete.
Join AI-forward agency leader Leslie Carruthers to learn the five leadership decisions that separate AI experimentation from real business impact. You’ll leave with a practical framework to accelerate adoption, align your team, and drive measurable growth.
What you will take away:
- Move beyond AI pilots to scalable execution.
- Master the five strategic decisions every AI-ready marketing team must make.
- Shift your focus from productivity gains to visibility, pipeline, and revenue.
- Build the leadership and culture needed for lasting AI adoption.
- Walk away with a clear next step—and an invitation to continue the journey in a hands-on Lab session.
Ready to lead instead of experiment? Reserve your spot today.
Episode 2 of 3
HOW TO BUILD YOUR AI-ENABLED MARKETING TEAM: FROM JOB DESCRIPTION TO SCORECARD
WED, Jul 22, 2026 at 11AM EST
Today’s logistics marketers are expected to do more than create content. They need to leverage AI, align with sales and operations, and prove their impact on revenue.
Yet many companies are still hiring for an undefined “marketing generalist” role, leading to slow onboarding, unclear expectations, and missed results.
In this session, you’ll learn how to hire and onboard marketers who can deliver from day one with a practical framework built for today’s AI-enabled logistics teams.
What you will take away:
- A ready-to-use logistics marketing job description for the AI era.
- A hiring scorecard with key competencies, proof points, and red flags.
- Clear 30/60/90-day KPIs to set expectations and measure success.
- Interview questions that reveal strategic thinking, writing ability, and data discipline.
- A practical AI governance checklist covering accuracy, compliance, approvals, and brand standards.
Stop hiring for yesterday’s role. Build the marketing team your business needs today. Register now.
Episode 1 of 3
Drive Revenue. Build Brand. Own Your Career.
The Marketing Maestro Approach for Supply Chain Marketers
TUE, Aug 4, 2026 at 4PM EST
Supply chain marketing has never mattered more, yet too many marketers still struggle to prove their value, chase unqualified leads, and fight for budget while sales gets the credit.
The truth is, marketing is not a support function. It is a growth engine.
If you are tired of being overworked, underrecognized, and measured by metrics that miss the bigger picture, this three-part webinar series with Jody Costa Snyder is for you.
Based on her upcoming book, Marketing Maestro: A New Approach to Orchestrating Your B2B Career (Fall 2026), Jody introduces a bold framework for supply chain marketers seeking greater influence, stronger impact, and real career momentum.
In this first session, Jody unveils the Marketing Maestro Approach, a six-part framework designed to help marketers focus on what drives brand trust, revenue growth, and professional advancement. Using a symphonic model for modern marketing, you will learn where to stop wasting energy, where to create value, and how to position yourself as indispensable.
Because the marketers who win are not the busiest. They are the ones who know how to orchestrate growth.
Whether you are starting your supply chain marketing career or mentoring others, this session provides the foundation to strengthen your role, improve your results, and build long-term success.
What you will take away:
- Discover Jody’s six Marketing Maestro impact zones: Aficionado, Composer, Orchestrator, Promoter, Conductor, and Audience
- Learn practical strategies you can apply immediately to strengthen your influence and improve outcomes
- Build a long-term blueprint to stay relevant, valuable, and indispensable in a market demanding more from marketers than ever before
Episode 2 of 3
The Five Best Practices to Lead Across Generations
Wed, Aug 5, 2026 at 2PM EST
Fact: every generation brings a unique perspective to the workplace. From Baby Boomers who value traditional communication channels to Gen Z’s digital-first mindset, and from the self-reliant independence of Gen X to Millennials’ collaborative spirit – each group has shaped how we work today.
Layer in the evolving challenges of leadership trends, and the modern workplace becomes one of the richest – and most complex – environments for human connection. This presentation dives deep into how you can build trust and lead across generations in today’s workplace.
What you will take away:
- An overview of the five leadership strategies to connect across generations
- Ideas for how to turn these strategies into action plans that work for you
- Clear ideas of what to do, and what not to do, when leading all generations at work
Episode 2 of 3
From Strategy to Search Visibility: Your Hands-On AI Lab
Thu, Aug 6, 2026 at 9AM EST
If you’re still wondering how to connect AI strategy to results, this is where clarity happens: not with slides, but with action. In this hands-on Lab, you’ll apply all five decisions to your own situation and leave with a concrete 60-day pilot plan ready to execute the following week. To make it tangible, we’ll work through a live example together: optimizing a real web page for visibility across SEO, AEO, and GEO, so your content ranks, gets featured, and gets cited by AI tools like ChatGPT, Perplexity, and Copilot.
You’ll leave with your first AI use case identified, your baseline set, and your ‘safe speed’ governance checklist drafted – the one-page set of rules your team needs before any AI pilot goes live. This is where your team moves from theory to traction.
What you will take away:
- Learn how to apply the 5 strategic decisions to a real, high-impact content asset, not just in theory, but in action.
- Understand the difference between SEO, AEO, and GEO and how each affects your brand’s visibility across search and AI platforms.
- Optimize one real web page for AI visibility using a proven step-by-step framework and live examples.
- Walk out with a concrete 60-day pilot plan: your AI use case identified, your baseline set, and your next step clear.
- Draft your ‘safe speed’ governance checklist: the one-page set of rules your team needs before any AI pilot goes live.
Episode 3 of 3
Most Logistics Companies Build Marketing Backwards
WED, Aug 19, 2026 at 11AM EST
Most logistics companies build marketing backwards. They start hiring before they are clear on what marketing needs to accomplish, which often leads to unclear roles, mismatched expectations, and teams that are difficult to scale.
In this webinar, you will learn how to approach marketing hiring with more intention by starting with your goals, priorities, and current stage of growth.
What you will take away:
- Learn why your marketing goals should determine your team structure, not the other way around.
- Identify the hiring mistakes that create bottlenecks, unclear ownership, and wasted budget.
- Understand how to decide between full-time hires, nearshore talent, outsourced support, and project-based specialists.
- See how one logistics company built a flexible marketing team around its specific goals and growth needs.
- Walk away with a practical framework for building a marketing team that fits your strategy, budget, and stage of growth.
Episode 2 of 3
Think Like A CEO – Orchestrating Impact and Success as a Trusted Partner to the C-suite
WED, SEP 2, 2026 at 4PM EST
In a world quickly becoming homogenized and generic, the role of supply chain marketers is the vital investment that can differentiate and grow a thriving and sustainable business.
With all the talent that supply chain marketers bring to the table, why is it often so hard for the role to build a productive relationship with key members of the C-Suite (CEO, CFO, CRO)? Is it us? Is it them? Where are we going wrong?
In this special “Think Like a CEO” lab, the second in the three-part series based on her upcoming book, Marketing Maestro: A New Approach to Orchestrating Your B2B Career (Fall 2026), Jody Costa Snyder will workshop a key component of each of the 6 Marketing Maestro impact zones with former supply chain technology CEO Shane Snyder to help you think like a CEO and establish yourself as a trusted advisor and partner to the C-suite no matter where you are in your career.
By leveraging a Marketing Maestro mindset, you’ll build a better working relationship with leadership, more impactful outcomes, and ultimately, more career success.
- Aficionado – what you need in your knowledgebase to think like a CEO
- Composer – how you need to think about documentation and planning to build trust and rapport
- Orchestrator – how to manage up and build productive trusting relationships
- Promoter – how to report appropriately to C-suite team members
- Conductor – how to use your voice like a CEO
- Audience – how to think about loyalty as a driver of growth
Don’t miss this special lab event where you’ll learn directly from a former CEO himself.
What you will take away:
- How to think like a CEO – the leadership mindset fundamentals that will immediately improve your perception and performance
- What the C-Suite is looking for in a marketing leader
- Fundamental sales and business leadership principles for marketers
- Managing up
- Professionally reporting your impact
Jody Costa Snyder
Author and Coach
BluePiper.org
Shane Snyder
Executive Leader and Advisor
BluePiper.org
