UPCOMING LEARNING JAMS

Episode 3 of 3

Most Logistics Companies Build Marketing Backwards

WED, Aug 19, 2026 at 11AM EST

Most logistics companies build marketing backwards. They start hiring before they are clear on what marketing needs to accomplish, which often leads to unclear roles, mismatched expectations, and teams that are difficult to scale.

In this webinar, you will learn how to approach marketing hiring with more intention by starting with your goals, priorities, and current stage of growth.

What you will take away:

• Learn why your marketing goals should determine your team structure, not the other way around.
• Identify the hiring mistakes that create bottlenecks, unclear ownership, and wasted budget.
• Understand how to decide between full-time hires, nearshore talent, outsourced support, and project-based specialists.
• See how one logistics company built a flexible marketing team around its specific goals and growth needs.
• Walk away with a practical framework for building a marketing team that fits your strategy, budget, and stage of growth.

Mia Mazal

Co-Founder, Talento
talento-io.com

Episode 2 of 3

Think Like A CEO – Orchestrating Impact and Success as a Trusted Partner to the C-suite

WED, SEP 2, 2026 at 4PM EST

In a world quickly becoming homogenized and generic, the role of supply chain marketers is the vital investment that can differentiate and grow a thriving and sustainable business.

With all the talent that supply chain marketers bring to the table, why is it often so hard for the role to build a productive relationship with key members of the C-Suite (CEO, CFO, CRO)? Is it us? Is it them? Where are we going wrong?

In this special “Think Like a CEO” lab, the second in the three-part series based on her upcoming book, Marketing Maestro: A New Approach to Orchestrating Your B2B Career (Fall 2026), Jody Costa Snyder will workshop a key component of each of the 6 Marketing Maestro impact zones with former supply chain technology CEO Shane Snyder to help you think like a CEO and establish yourself as a trusted advisor and partner to the C-suite no matter where you are in your career.

By leveraging a Marketing Maestro mindset, you’ll build a better working relationship with leadership, more impactful outcomes, and ultimately, more career success.

• Aficionado – what you need in your knowledgebase to think like a CEO
• Composer – how you need to think about documentation and planning to build trust and rapport
• Orchestrator – how to manage up and build productive trusting relationships
• Promoter – how to report appropriately to C-suite team members
• Conductor – how to use your voice like a CEO
• Audience – how to think about loyalty as a driver of growth

Don’t miss this special lab event where you’ll learn directly from a former CEO himself. 

What you will take away:

•  How to think like a CEO – the leadership mindset fundamentals that will immediately improve your perception and performance
• What the C-Suite is looking for in a marketing leader
• Fundamental sales and business leadership principles for marketers
• Managing up
• Professionally reporting your impact

Episode 3 of 3

AI First Teams – Real Examples of What Success Looks Like

 Thu, Sep 10, 2026 at 9AM EST

Everyone is talking about AI, but very few marketing leaders can point to a workflow that is measurably faster, produces better work, and has earned the confidence of leadership. Teams are overwhelmed by new tools, struggling to prove ROI, and unsure where to begin. They don’t need another AI demo, they need proof that AI can solve a real business problem without sacrificing quality, governance, or brand trust. These pain points align closely with the recurring challenges TSG sees in mid-market B2B organizations: constrained bandwidth, pressure to deliver more without adding headcount, and uncertainty about how to measure success.

In the final session of this three-part series, Leslie Carruthers shares a real-world case study showing how one B2B marketing team transformed AI from an experiment into a repeatable operating model. Attendees will see how the team selected the right workflow, built custom AI assistants using trusted company knowledge, established human review and governance, and measured results that justified expansion. Rather than leaving with more theory, participants will leave with a practical roadmap for choosing one workflow, establishing a baseline, proving success, and building organizational confidence before scaling AI across the business.

What you will take away:

1. Learn what actually separates successful AI adoption from organizations that remain stuck in experimentation.
2. Understand how to identify the right first workflow for an AI pilot based on business value, repeatability, and measurable impact.
3. Discover how governance, human review, and trusted company knowledge improve AI quality and reduce organizational risk.
4. Learn how to establish meaningful before-and-after measurements that demonstrate ROI and build executive confidence.
5. Leave with a practical framework for proving one successful AI workflow before expanding AI across the organization.