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From Experimenting to Executing: The 5 Decisions AI-Ready Teams Must Make

Most B2B marketing teams are still experimenting with AI. The leaders pulling ahead are making strategic decisions that transform how their teams work, grow, and compete.

Join AI-forward agency leader Leslie Carruthers to learn the five leadership decisions that separate AI experimentation from real business impact. You’ll leave with a practical framework to accelerate adoption, align your team, and drive measurable growth.

What you will take away:

• Move beyond AI pilots to scalable execution.
• Master the five strategic decisions every AI-ready marketing team must make.
• Shift your focus from productivity gains to visibility, pipeline, and revenue.
• Build the leadership and culture needed for lasting AI adoption.
• Walk away with a clear next step—and an invitation to continue the journey in a hands-on Lab session.

Ready to lead instead of experiment? Reserve your spot today.