You’ve heard the AI buzz. You’ve run the prompts. Maybe even launched a few pilot projects. But let’s be honest: most B2B marketing teams are still stuck in the experimentation phase. Meanwhile, your competitors are moving faster. They’re integrating AI into how they work, not just what they output.

In this session, AI-forward agency leader Leslie Carruthers shares the five strategic decisions that separate teams who talk about AI from those who win with it.

These aren’t technical tasks, they’re leadership-level choices that reshape how your team operates, delivers, and grows. You’ll leave with a new lens on what it means to lead in the AI era and a clear next step to take your team from hesitation to momentum.

What you will take away:

1. Understand why most B2B AI efforts stall and how to move beyond experimentation into execution.
   
2. Identify the 5 strategic decisions every AI-ready marketing team must make to scale with confidence.
   
3. Learn how to shift the focus from tools and time savings to growth metrics that matter (like visibility and revenue).
4. Recognize the cultural and leadership shifts required to build buy-in and belief, not just adoption.
5. Leave with a clear, actionable next step and an invite to apply what you’ve learned in the hands-on Lab session.