Episode 2 of 3

FROM STRATEGY TO SEARCH VISIBILITY: YOUR HANDS-ON AI LAB

If you’re still wondering how to connect AI strategy to results, this is where clarity happens: not with slides, but with action. In this hands-on Lab, you’ll apply all five decisions to your own situation and leave with a concrete 60-day pilot plan ready to execute the following week. To make it tangible, we’ll work through a live example together: optimizing a real web page for visibility across SEO, AEO, and GEO, so your content ranks, gets featured, and gets cited by AI tools like ChatGPT, Perplexity, and Copilot.

You’ll leave with your first AI use case identified, your baseline set, and your ‘safe speed’ governance checklist drafted – the one-page set of rules your team needs before any AI pilot goes live. This is where your team moves from theory to traction.

What you will take away:

• Learn how to apply the 5 strategic decisions to a real, high-impact content asset, not just in theory, but in action.
• Understand the difference between SEO, AEO, and GEO and how each affects your brand’s visibility across search and AI platforms.
• Optimize one real web page for AI visibility using a proven step-by-step framework and live examples.
• Walk out with a concrete 60-day pilot plan: your AI use case identified, your baseline set, and your next step clear.
• Draft your ‘safe speed’ governance checklist: the one-page set of rules your team needs before any AI pilot goes live.