Episode 2 of 3
HOW TO BUILD YOUR AI-ENABLED MARKETING TEAM: FROM JOB DESCRIPTION TO SCORECARD
WED, Jul 22, 2026 at 11AM EST
Today’s logistics marketers are expected to do more than create content. They need to leverage AI, align with sales and operations, and prove their impact on revenue.
Yet many companies are still hiring for an undefined “marketing generalist” role, leading to slow onboarding, unclear expectations, and missed results.
In this session, you’ll learn how to hire and onboard marketers who can deliver from day one with a practical framework built for today’s AI-enabled logistics teams.
What you will take away:
- A ready-to-use logistics marketing job description for the AI era.
- A hiring scorecard with key competencies, proof points, and red flags.
- Clear 30/60/90-day KPIs to set expectations and measure success.
- Interview questions that reveal strategic thinking, writing ability, and data discipline.
- A practical AI governance checklist covering accuracy, compliance, approvals, and brand standards.
Stop hiring for yesterday’s role. Build the marketing team your business needs today. Register now.
