Table of Contents
🧠 Letter from Brad Berger (Boss Brain)
⭐ The Five Rings of Marketing Success
🔎 How Technology Helped a Food & Bev Company
📢 4 Reasons Social Media Marketing Matters in Supply Chain
⏱️ 5 Marketing Lessons from Mad Men for Today’s Economy
💬 30-Second Survey
Letter from Brad
(Boss/Big Brain)
Welcome to the Marketing Matters newsletter! With so much going on in our industry, an ever evolving media landscape of tools and resources for supply chain marketing professionals and our 30th birthday at SupplyChainBrain – we have a lot to share.
If 2026 has one theme in supply chain marketing, it is that it is the year of media. Since 1996, the year SCB started, media has evolved far beyond traditional advertising. Sharing content across multi-media channels is now the only way to build trust and leads. Our goal through this newsletter is to share ideas and tactics to help you make decisions and break through crowded markets. We hope that you will find reading our issues FUN too!
Brad Berger
Group President & Publisher
In 2024, Supply Chain Brain convened a three-day think tank of shippers and solution-provider marketers across the supply chain. Together we defined five Rings of Marketing – branding, lead generation, content development, online strategy, and earned media – a practical framework to focus efforts and drive measurable growth.
Future Marketing Matters issues include in-depth examples of each ring to help you elevate your marketing campaigns. You will discover how the 5 Rings Framework can transform your strategy, boost engagement, and drive measurable results. Learn, collaborate, and level up – one ring at a time.
Why Case Studies Are the Most Powerful Stories in Supply Chain Marketing
Real-world results tell the story better than any pitch. In Marketing Matters, we spotlight case studies showing how shippers and supply chain teams solve real challenges with measurable results. In this feature, an article and 11-minute video show how Castellini Group deployed a dynamic WMS to gain real-time inventory visibility, streamline temperature-sensitive workflows, and strengthen performance across its cold storage network—improving accuracy, compliance, and agility in perishable supply chains.
Reach a Wider Audience
Decision-Makers Are Active on LinkedIn
Build Trust
Visibility Supports Sales
What’s a marketer’s favorite drink?
Brand-y!
5 Things We Can Learn from Mad Men About Marketing in Today’s Economy
1. You’re in charge of your own identity.
2. Don’t sell the product – sell the idea.
3. Create an emotional connection.
4. Be a problem-solver.
5. Know when to stop talking.
Don’t miss these 5 insights that can transform your approach.
