Table of Contents
Letter from Brad
(Boss/Big Brain)
A Broad Truth About Successful Supply Chain Marketing
Exceptional results begin with exceptional content. As highlighted in SupplyChainBrain Media’s Five Ring Framework series, industry experts emphasize that thought-leadership content is the foundation of effective lead generation, helping organizations build credibility, foster brand trust, and create meaningful connections with buyers. In this Marketing Matters issue, you will find educational resources, webinars, and practical insights focused on both content development and lead generation-equipping you with the strategies you need to create engaging programs and drive measurable growth.
Brad Berger
Group President & Publisher
Content First, Leads Follow:
A Five Rings Framework Perspective
Many marketers prioritize lead generation, but Christina Daves and Melissa Taylor believe great content comes first. In a recent SupplyChainBrain interview, they explain how thought-leadership content builds the trust, credibility, and engagement needed to drive leads, referrals, and partnerships.
To help marketers strengthen their content and lead generation strategies, SupplyChainBrain Media offers free webinars featuring expert insights and practical takeaways.
Content Development
3-Part Webinar Series with Mel Deziel:
Prove It! How to Build Trust with Strategic Content
Boost Engagement: Create These Winning Content Pieces Today!
The Content Mistakes Everyone Makes and How the Best Avoid Them
Lead Generation
Lead Generation is the Lifeblood of Business and Content is the Oxygen
with Melissa Taylor
From Booth to Breakthrough: How Supply Chain Exhibitors Win in 2026
with Jefferson Davis
Pipeline Power: Why Preparation and Promotion Still Prevail
Why do leading brands continue to invest in webinars with SupplyChainBrain? In this conversation, Lindsay Schuemann of Erhardt Partner Group (EPG) shares the key elements behind successful webinars, from audience engagement and lead generation to strategic promotion and long-term impact. Watch the video below to hear why preparation, promotion, and the right partnership make all the difference.
Hashing It Out –
Do Hashtags Matter in 2026?
Short answer: Not really.
Social platforms like Instagram and Facebook now rely on AI-powered algorithms to understand content and user interests. Instead of depending on hashtags, these platforms analyze captions, images, and user behavior (likes, saves, and shares) to determine what content people see.
Key changes:
- Hashtags are no longer essential for content discovery.
- Platforms can identify topics from your content without hashtags.
- User engagement—especially saves and shares—has a greater impact on reach.
2026 Best Practices:
- Use 3–5 relevant hashtags at most.
- Focus on niche, descriptive keywords rather than broad hashtags.
- Create keyword-rich, value-driven captions.
- Prioritize content that encourages saves, shares, and engagement.
At SupplyChainBrain, social content is optimized using SEO-focused keywords. While a few hashtags can still help, they are no longer a critical part of a successful social media strategy.
Emily in Paris vs. Reality:
What the Show Gets Wrong About Social Media Marketing
We love Emily in Paris for the fashion, fun, and fantasy – but its portrayal of social media marketing is far from reality. Behind every viral post, polished campaign, and creative idea is a world of strategy, reporting, approvals, risk management, and accountability that never makes it to the screen.
So what does the job really look like? Read the full article to explore the gap between the glamorous TV version of marketing and the reality faced by social media professionals every day.
“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”
– David Beebe
Results from Q1 Survey
As a supply chain professional, who do you report to?
Supply chain professionals most often report into the COO organization because their primary responsibility is executing and optimizing the company’s operational processes, making the COO the executive leader with the closest strategic and operational oversight of supply chain performance.
