In a world where every company says they’re the best and promises results, how can we show our prospects, customers, and other stakeholders that we’re the real deal?

While there’s an endless number of metrics we could be optimizing for, trust is the KPI that all other metrics depend on, and Strategic content—the intentional messaging we deliver through social media, email, blog content, videos, and more—is a great tool for not just establishing audience trust, but also for deepening it.

In this session, learn how to maximize consumer trust by corroborating your business claims, demonstrating your value, and educating your audience on your most important differentiators through strategic content.

What you will take away:

• Understand how content can help you establish and deepen trust in your company
• Identify the characteristics of trustworthy content
• Recognize opportunities for trust-building in your own content strategy