Episode 3 of 3
Most Logistics Companies Build Marketing Backwards
WED, Aug 19, 2026 at 11AM EST
Most logistics companies build marketing backwards. They start hiring before they are clear on what marketing needs to accomplish, which often leads to unclear roles, mismatched expectations, and teams that are difficult to scale.
In this webinar, you will learn how to approach marketing hiring with more intention by starting with your goals, priorities, and current stage of growth.
What you will take away:
- Learn why your marketing goals should determine your team structure, not the other way around.
- Identify the hiring mistakes that create bottlenecks, unclear ownership, and wasted budget.
- Understand how to decide between full-time hires, nearshore talent, outsourced support, and project-based specialists.
- See how one logistics company built a flexible marketing team around its specific goals and growth needs.
- Walk away with a practical framework for building a marketing team that fits your strategy, budget, and stage of growth.
