Episode 2 of 3

Think Like A CEO – Orchestrating Impact and Success as a Trusted Partner to the C-suite

In a world quickly becoming homogenized and generic, the role of supply chain marketers is the vital investment that can differentiate and grow a thriving and sustainable business.

With all the talent that supply chain marketers bring to the table, why is it often so hard for the role to build a productive relationship with key members of the C-Suite (CEO, CFO, CRO)? Is it us? Is it them? Where are we going wrong?

In this special “Think Like a CEO” lab, the second in the three-part series based on her upcoming book, Marketing Maestro: A New Approach to Orchestrating Your B2B Career (Fall 2026), Jody Costa Snyder will workshop a key component of each of the 6 Marketing Maestro impact zones with former supply chain technology CEO Shane Snyder to help you think like a CEO and establish yourself as a trusted advisor and partner to the C-suite no matter where you are in your career.

By leveraging a Marketing Maestro mindset, you’ll build a better working relationship with leadership, more impactful outcomes, and ultimately, more career success.

• Aficionado – what you need in your knowledgebase to think like a CEO
• Composer – how you need to think about documentation and planning to build trust and rapport
• Orchestrator – how to manage up and build productive trusting relationships
• Promoter – how to report appropriately to C-suite team members
• Conductor – how to use your voice like a CEO
• Audience – how to think about loyalty as a driver of growth

Don’t miss this special lab event where you’ll learn directly from a former CEO himself. 

What you will take away:

•  How to think like a CEO – the leadership mindset fundamentals that will immediately improve your perception and performance
• What the C-Suite is looking for in a marketing leader
• Fundamental sales and business leadership principles for marketers
• Managing up
• Professionally reporting your impact