Reflecting on last year, the supply chain industry witnessed numerous media stories that could have featured your company. This session will analyze missed opportunities where proactive engagement could have positioned your brand at the forefront of industry discussions. By dissecting these cases, we’ll identify what actions could have been taken to capture media attention. From timely press releases to expert commentary, you’ll learn how to anticipate news cycles and align your strategies to become a go-to source for journalists. This session aims to equip you with the foresight and tactics to ensure your company doesn’t just react to the news but becomes an integral part of it.

What you will take away:

1. Identifying Newsworthy Moments: Learn to recognize events and trends within your operations that align with broader industry narratives, making your company a natural fit for media coverage.
2. Proactive Media Engagement: Understand the importance of timely outreach, including how to craft compelling pitches and press releases that resonate with current news themes.
3. Building Journalist Relationships: Discover strategies to establish and maintain relationships with key media figures, ensuring your company is top-of-mind when news breaks.