by chris | Jan 15, 2025
episode 2 of 3 Create your SPARK and Victory ARC Stories In Session One we talked about the importance of content and how it can create authority and demand for your business. Today we will discuss how to create your SPARK Story and Victory ARCs to use as content....
by chris | Dec 6, 2024
episode 1 of 3 STOP Being the Industry’s Best Kept Secret Are YOU the first one they think of when they need your product or service? Is your company the sought after and the go-to expert in your industry? If no one knows about you, how can you grow your...
by chris | Nov 12, 2024
episode 1 of 3 LEAD GEN 2025 – Content Marketing Mirrors the Supply Chain Standing out in today’s highly competitive and connected marketplace requires a marketing strategy based on the “Attract – Connect – Convert” framework, emphasizing how brands...
by chris | Nov 12, 2024
episode 3 of 3 How to Transform “Off-the-Shelf” AI into an Intelligent Marketing Hub The AI Marketing Hub process infuses generic, “off-the-shelf” AI models like ChatGPT with custom, business-specific knowledge. This presentation delves...
by chris | Sep 30, 2024
episode 2 of 3The AI-Powered Marketer WEBINAR Tue, Oct 22, 2024 at 11AM ET This training will make advanced use of the RTIF Prompting Framework. You will create more sophisticated prompts by improving the Role, Task, Input, and Format of prompts given to AI. By the...
